Course 4 of 4 · 10 lessons

Behavioral Economics

Why do we buy things we don't need? Every lesson is an experiment you run on yourself: you answer first, then see what most people do, what a perfectly rational person would do, and the evidence behind the gap.

10 LESSONS
ABOUT 15 MIN EACH
NOTHING YOU ANSWER IS STORED

1Are you rational?
Rationality · about 15 min

5 exercises + flashcards Summary PDF

2Why does $9.99 work?
Anchors · about 15 min

5 exercises + flashcards Summary PDF

3Why does losing hurt more than winning feels good?
Losses · about 15 min

5 exercises + flashcards Summary PDF

4Why do we keep the gym membership?
Sunk costs · about 15 min

5 exercises + flashcards Summary PDF

5Why do we choose the middle option?
Decoys and framing · about 15 min

5 exercises + flashcards Summary PDF

6Why is it so hard to save?
Present bias · about 15 min

5 exercises + flashcards Summary PDF

7Would you accept $1 out of $10?
Fairness · about 15 min

5 exercises + flashcards Summary PDF

8Why do we follow the crowd?
Conformity and herding · about 15 min

5 exercises + flashcards Summary PDF

9Can a nudge change the world?
Defaults and nudges · about 15 min

5 exercises + flashcards Summary PDF

10Should the government nudge you?
Ethics of nudging · about 15 min

5 exercises + flashcards Summary PDF

More courses are in preparation. See them on the home page.